She Rides! at the Toronto Motorcycle and Powersport Show

Exclusive ‘girls’ night’ event empowers women and celebrates confidence and the thrill of riding; presented by NFP

MARKHAM, Ont. — Friday nights are for the girls — those who ride, and want to ride. 

The signature event of opening night at the Toronto Motorcycle and Powersport Show, presented by NFP, is She Rides Night, a feature that celebrates women who embrace the riding lifestyle, and encourages more women to explore the joy, thrills and excitement of riding motorcycles, ATVs, side-by-sides or scooters. 

“Designed as an empowering experience for women riders and those curious about the lifestyle, She Rides offers an inclusive space to explore, connect and celebrate the freedom of two wheels,” says Debby Potter, Vice President, Marketing and Business Development, with Moto Canada (owner of the Toronto Motorcycle and Powersport Show). “She Rides is more than just an event. It’s a movement and a showcase of a vibrant community of riders.” 

From hands-on demos to expert advice, She Rides is the perfect opportunity to take the first step or the next step in a riding journey — and women can enjoy an exclusive buy-one-get-one-free ticket offer to attend a girls’ night out with a bit of a different twist. 

Highlights of the fun, welcoming evening for women riders and moto-curious guests include:

  • Community Connections: Meet inspiring female riders, industry leaders and join the conversation about breaking barriers in motorcycling.
  • Interactive Experiences: Gear showcases and riding tips to get ready for riding season. 
  • Event Features: Get the full experience of the riding lifestyle with special event features like Moto Intro, the ATV Zone and the EXPLR Adventure Riding Zone, presented by WestJet. 

Women are the fastest-growing segment in motorcycling, and She Rides celebrates this surge by creating a space where confidence, independence and community thrive. 

“The Toronto Motorcycle and Powersport Show is more than product showcases,” says Potter. “They’re places where people discover their next adventure. She Rides is empowering women to embrace the riding lifestyle and make it their own.”

The Toronto Motorcycle and Powersport Show takes place February 20th to February 22nd in the Enercare Centre at Exhibition Place. For more information, please visit motocanada.com/shows or engage on the socials on Instagram, Facebook or YouTube. Tickets are now on sale at motocanada.com/shows.