Tag "100%"

Frid’Eh Update #21 | Davey Fraser | Presented by 100%

Frid’Eh Update #21 | Davey Fraser | Presented by 100% By Jeff McConkey and Billy Rainford Welcome to another Frid’Eh Update here at Direct Motocross. We are now just over one week from getting our Rockstar Triple Crown Motocross Tour started out at Wild Rose MX Park in downtown Calgary, Alberta.We’re also just one day away from the start of the Lucas Oil Pro Motocross Championships at Hangtown MX in

Frid’Eh Update #18 Presented by 100%

Frid’Eh Update #18 Presented by 100% By Jeff McConkey and Billy Rainford Welcome to Week #18 of the DMX Frid’Eh Update Presented by 100%. For 2018, #18 belongs to the American rider who came north to race our Pro Series last summer. Heading into the first race, we all knew Josh Osby had the speed to be a contender, and we were right. Josh came up through the American Amateur

Frid’Eh Update #4 Presented by 100%

Frid’Eh Update #4 Presented by 100% By Jeff McConkey and Billy Rainford Hello, and welcome to Week #4 of the DMX Frid’Eh Update Presented by 100%. We’ll try to do our best, but I have spent the past two days driving from Ontario to Aspen, Colorado, for the 2018 Winter X Games, so I’m on the ragged edge, to say the least. Week #4 belongs to the California native who

Frid’Eh Update #2 Presented by 100%

Frid’Eh Update #2 Presented by 100% By Jeff McConkey and Billy Rainford Welcome to Week #2 of 2018. This week, the DMX Frid’Eh Update is brought to you by 100% and belongs to the rider who chose Canada as the place to cap off a motocross career that has spanned the globe and included numerous international championships. #377 Christophe Pourcel is the rider from France who was the 2006 World

100% Introduces the Racecraft+ Goggle

100% Introduces the Racecraft+ Goggle Now is the time to upgrade your arsenal. The most renowned goggle on the market just got better; the Racecraft has evolved. Introducing the Racecraft+. With the ever-progressing speeds of riders, the demands of a goggle increase with it, so we stepped up to the plate. We have armed the Racecraft+ with an injected polycarbonate lens to increase visual clarity and protect against the demands

100% Launches 2018 Product Line and New Website

100% Launches 2018 Product Line and New Website 100% introduces the all-new 2018 collection of MX products featured on a brand new, easier to use website. The lineup includes new designs and colorways in the premier Racecraft and the popular Accuri goggles worn by Marvin Musquin, Cooper Webb, Dean Wilson and the GEICO Honda and Star Yamaha teams recently in the Lucas Oil MX Pro Motocross Championships. Adding to the

Frid’Eh Update #22 Presented by 100%

Frid’Eh Update #22 Presented by 100% By Jeff McConkey and Billy Rainford Welcome to week #22 of the DMX Frid’Eh Update, this week brought to you by 100%. We’ve gotten to know the mild-mannered rider from Utah who lets his riding do the talking well over the last few years. His family owns and operates the RMX Racing Series in the USA and they always come up to Canada with

100% Introduces GEICO Honda Licensed Apparel

100% Introduces GEICO Honda Licensed Apparel 100% and GEICO Honda have joined forces to introduce a new collection of officially licensed team apparel and accessories.   The partnership has proven to be a winning combination, as GEICO Honda has trusted 100% as their exclusive goggle since 2014 winning two championships together. Now we’re furthering the relationship and taking it from the podium to the pits with a complete collection of

25 Days of Christmas | Day 11 | 100% Racecraft Goggle

25 Days of Christmas | Day 11 | 100% Racecraft Goggle By Billy Rainford Some people try to go through life giving less than a full effort. One night a year, Santa Claus manages to give the full 100%. In order to see clearly while in race mode, Santa needs a set of goggles that won’t hold his vision back. Santa chooses the 100% Racecraft Goggle. And he chooses the

100% Launches 2017 Goggle Collection

    100% Launches 2017 Goggle Collection 100% proudly introduces a new lineup of 2017 products showcased by new colorways in our popular Racecraft and Accuri goggles.   In addition to new goggles, the collection also includes several new designs of gloves, performance sunglasses, casual and accessories.   Looks aren’t everything though. 100% products are proven to perform and our athletes have dominated by claiming all three titles in the